2024 US Celebrity & Politician Warmth & Competence Study

In collaboration with TheFulcrum.us, an in-depth study was conducted to assess the warmth and competence perceptions of 18 well-known politicians and celebrities in the context of the 2024 Presidential election. Interviews were completed with a demographically and politically representative sample of 1,546 US adults from August 27 – September 4, 2024.

This study includes data on the familiarity, perceptions and likelihood to vote for the individuals below, as well as profiles of five distinctly different ideological types of voters based on their social and political attitudes.  Changes in perceptions and attitudes since our last study in 2020 are also reported.

Please provide your name and email address below and you will receive immediate access to this full 61 page report, as well as a link to the report for future reference via email.  Your email address will not be used for any other purpose.