Fidelum Partners is a research-based consulting and data analytics firm. Founded by Chris Malone in March 2010, we offer diverse range of research and analytics services, as well as the unique warmth and competence insights detailed in our award-winning book, "The HUMAN Brand: How We Relate to People. Products and Companies."
Our name, Fidelum, is derived from the Latin word for fidelity. So literally translated our name is intended to mean “We Faithful Partners” and symbolizes our deep and unwavering commitment to client relationships. As it turns out, this name also has its roots in The Malone family history. While researching his Irish ancestors in the mid-1990s, Chris learned that for hundreds of years the Malone family motto has been Fidelis ad Urnam, which means Faithful Until the Tomb. It was this sentiment and aspiration that compelled us to become Fidelum Partners.
By design, we are a firm that has fewer clients with whom we have broader relationships that involve multiple engagements each year. Clients turn to us for their most challenging issues, be it a difficult earnings call, an ambitious growth strategy, or complex leadership dynamics. As a result, these client relationships often extend across various roles and organizations throughout their career journey.
Chris Malone is Founder of Fidelum Partners and brings 30+ years of experience in sales, marketing, consulting, and executive leadership. Previously, held CMO roles at Goddard Systems, Choice Hotels and ARAMARK Corporation. He is also co-author of "The HUMAN Brand: How We Relate to People, Products & Companies," He holds a bachelor's from the University of Maryland and an MBA from The Wharton School.
Oscar Budejen, Principal Consultant in Miami, collaborates with clients across diverse industries. Before Fidelum Partners, he held Vice President roles at Aramark Corporation. Earlier, he worked at The Coca-Cola Company and Procter & Gamble in Venezuela. Oscar holds Bachelor's and Master's degrees in marketing from Mercer University.
Steve McMahon, Principal Consultant in Syracuse, NY. He specializes in research, strategy, and branding for food, beverage, retail, and food service clients. Steve's career spans CMO roles at Saladworks and Aspen Dental, as well as key roles at Cinnabon, Seattle’s Best Coffee, and The Coca-Cola Company, concluding as Managing Director, Coca-Cola North America. He holds a BS in Applied Economics & Management from Cornell University and an MBA from UNC-Chapel Hill.
Randi Roy, a Principal Consultant in the New York City area. Formerly Chief Strategy Officer at VillageCare, a $1B not-for-profit health plan, she also worked with Remedy Partners on value-based payment programs for hospitals. A University of Pennsylvania graduate with a BA in Biological Basis of Behavior and an MBA from The Wharton School, Randi currently chairs the Innovation Committee on the Board of Directors for the University of Pennsylvania's School of Nursing.
Brian Zaslow, a Principal Consultant in Philadelphia, PA. For six years, he served as managing partner of a multi-unit Krispy Kreme franchise, overseeing operations and retail stores. Previously, Brian was VP of Marketing at ARAMARK Corporation and was named Account Manager of the Year by Midas International and the Philadelphia Ad Club. He holds a BS in Business Administration from Philadelphia University.
Brian Feltz is an experienced senior market research professional with over 20 years in the research field, both on the supplier side and client side. He most recently served as Vice President of Market Intelligence at Houghton Mifflin Harcourt (HMH). His prior experience includes client services roles at Communispace (now c_space), Affinnova, and Forrester.
Julie, based in Minneapolis, MN, is a seasoned Lead Researcher & Statistician with over 25 years of market research experience. She excels in various research designs and analytical techniques. Her portfolio spans industries like IT, telecommunications, manufacturing, automotive, finance, insurance, software, and travel. Julie holds a BA in Communications from Augsburg College and an MBA in Marketing Research and Management from the University of St. Thomas.
Lauren Cannizzaro, based in Philadelphia, PA, is Fidelum's lead graphic designer. Before joining us, Lauren established her design boutique, specializing in print and environmental design. With over a decade of experience at Aramark Corporation, she held roles as a graphic designer, design manager, and creative director, managing diverse projects and programs. She holds a bachelor's degree in Graphic Design from the University of the Arts in Philadelphia, Pennsylvania.
Making a Difference
At Fidelum, our commitment to making a difference extends beyond business. Inspired by the plight of Tiffany Lane and her family, we believe in supporting those facing adversity. Through acts of kindness and service, we aim to make a difference in the lives of individuals like Tiffany, offering them a helping hand and encouragement when they need it most.
ABC 6, Woman receives Helping Hand
Making a Difference
In late 2017, we had the opportunity to put one of our core beliefs into action by making a profound, positive impact on the life of one of our former colleagues. . A Sunday afternoon message on Facebook confronted us with the plight of Tiffany Lane and her three children, who had endured a devastating house fire. Their story of resilience, from homelessness to rebuilding their lives, highlights the transformative journey we embarked upon with them, fueled by the support of our community, colleagues, clients and strangers alike. These few pages and this article share our shared journey and the growth it inspired.
A Positive Impact
December 2018: Tiffany Lane and her family have made significant progress in the past year thanks to your unwavering support. With your generosity and compassion, their lives have taken a positive turn. Tiffany has found a fulfilling job in the mental health industry, her children are thriving in school, and they're celebrating the upcoming holiday season in their beautifully restored home. Your contributions have not only provided financial assistance but also hope, faith, and happiness.
A Collective Effort
We want to extend our heartfelt gratitude to every individual and entity who played a vital role in supporting Tiffany and her family on their remarkable journey. Your generous donations, the Aramark Reunion Fundraiser, tireless volunteers, and skilled contractors all made an indelible impact. Together, you transformed their lives, restoring hope, and creating a brighter future. Your collective efforts epitomize the power of community and compassion. Thank you for showing us that, with unwavering kindness and dedication, we can uplift those in need and make a profound difference in their lives.