Our HUMAN Brand insights model is extensively validated in over 50 quantitative studies, 5 peer-reviewed academic papers and an award-winning book. Our work has also been cited in over 900 other academic publications. Learn more below!

Research Reports & Academic Papers

Our Award Winning Book

People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What’s actually going on in our brains when we make these judgments? The HUMAN Brand provides surprising insights and interesting stories about how and why we make the choices we do.