Our Valued Clients

Client Testimonials

We are focused and diligent in the assistance we provide to our clients, and this is reflected in their testimonials about our work.

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"Fidelum Partners is a trusted strategic insights partner for our organization."

First Student Logo

"Fidelum Partners has been completing a wide range of customer insight and strategic growth projects with excellence."

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"Fidelum Partners brought us data-driven insights to guide critical product development and pricing decisions."

Client Success Stories

Our work results in significant strategic progress and business impact, as reflected in these client success stories.

On The Border Strategic Rebranding

After divestiture from Brinker International, On The Border Mexican Grill & Cantina sought growth. Fidelum Partners developed customer segmentation and refined brand positioning, resulting in more effective marketing strategies and a valuable investment for the brand's success.

Optimizing Meal Plan Performance

Fidelum Partners worked with Aramark to optimize their residential dining programs in the education sector. By combining data sources, conducting analysis, and creating a Meal Plan Scorecard, they improved program performance and revenue, delivering substantial benefits to Aramark's higher education dining offerings.

Five Year Strategic Growth Plan

Fidelum Partners developed a strategic plan for optimizing Arla Foods’s current business in the U.S. This was accomplished by integrating our efforts with the Arla's U.S. management team and synthesizing insights from our own primary research with those of the client’s existing and syndicated research. The new five-year growth plan included simultaneously pursuing profitable new venues for category growth, including new foodservice channels, as well as specific new product innovations in existing ones.