To illustrate the value of warmth and competence insights, a study was conducted to assess 18 well-known politicians and celebrities in the context of the 2020 Presidential election. Interviews were completed with a demographically and politically representative sample of 1,501 US adults from September 9-12, 2020.
The study includes data on the familiarity, perceptions and willingness to vote for the individuals below, as well as profiles of five distinctly different types of voters based on their social and political attitudes.
George W. Bush
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