Fidelum Partners is a research-based consulting and data analytics firm. Founded by Chris Malone in March 2010, we offer diverse range of research and analytics services, as well as the unique warmth and competence insights detailed in our award-winning book, "The HUMAN Brand: How We Relate to People. Products and Companies."  

Our name, Fidelum, is derived from the Latin word for fidelity. So literally translated our name is intended to mean “We Faithful Partners” and symbolizes our deep and unwavering commitment to client relationships. As it turns out, this name also has its roots in The Malone family history. While researching his Irish ancestors in the mid-1990s, Chris learned that for hundreds of years the Malone family motto has been Fidelis ad Urnam, which means Faithful Until the Tomb. It was this sentiment and aspiration that compelled us to become Fidelum Partners.

By design, we are a firm that has fewer clients with whom we have broader relationships that involve multiple engagements each year. Clients turn to us for their most challenging issues, be it a difficult earnings call, an ambitious growth strategy, or complex leadership dynamics. As a result, these client relationships often extend across various roles and organizations throughout their career journey.