Custom Research & Insights

Custom Research and Insights

Our custom research and insights studies have helped clients in a broad range of industries untangle and overcome their most difficult growth challenges. In fact, our award winning HUMAN Brand insights model has been reported on by major news outlets and cited in over 700 peer-reviewed academic publications, literally reshaping conventional wisdom on how customers relate to companies and brands.

In particular, we conducted the following types of quantitative and qualitative research projects on over 170 brands across 8 countries and 6 languages:

  • Customer Segmentation
  • Brand Positioning
  • Brand Health Assessment
  • Competitive Benchmarking
  • Satisfaction & Loyalty Tracking
  • Concept Testing
  • Price Elasticity
  • Online and Onsite Focus Groups
  • In-Depth Interviews
  • Retail Intercept Interviews

What customer insight questions are keeping you awake at night?

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