Custom Research & Insights
Our custom research and insights studies have helped clients in a broad range of industries untangle and overcome their most difficult growth challenges. In fact, our award winning warmth & competence customer loyalty framework has been reported on by major news outlets and published in peer-reviewed academic journals, literally reshaping conventional wisdom on how customers relate to companies and brands.
In particular, we conducted the following types of quantitative and qualitative research projects on over 100 brands across 8 countries and 7 languages:
- Customer Segmentation
- Brand Positioning
- Brand Health Assessment
- Competitive Benchmarking
- Satisfaction & Loyalty Tracking
- Concept Testing
- Price Elasticity
- Online and Onsite Focus Groups
- In-Depth Interviews
- Retail Intercept Interviews
What customer insight questions are keeping you awake at night?
