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In the News

Over the past several years, our award-winning research and ground breaking loyalty insights have been reported by news media organizations around the world. Here are some of the most recent news stories referencing Fidelum Partners research, insights and ideas.

Chris Malone: 'Every brand is human, and every human is a brand'

Fortune Magazine, Every Human is a Brand and Every Brand is Human

September 25, 2013
Businessweek, The Importance of Brand Humanity for Customer Loyalty

Businessweek, The Business Case for Warmth & Competence

August 29, 2013
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