Customer Loyalty Insights, Strategies & Results
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University of Dayton

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“Our work with Fidelum Partners has enabled us to achieve a paradigm shift in our core activities. The old paradigm was about fundraising. Now it’s about relationship management, of which fundraising is just one of the outcomes. It used to be, “Let’s send a letter” and now it’s ‘Let’s make a connection and make it strategically with a particular segment.’”

-David Harper, Vice President, University Advancement, University of Dayton

“As a top-tier Catholic research university we pay close attention to how the values of our transformational community are demonstrated to prospective families. When I read about the warmth and competence framework, I became convinced that those insights would be valuable to our efforts. These Fidelum Partners concepts are new to higher education, but their application is proving successful here, and I believe we have even more to gain from it.”

-Jason Reinoehl, Executive Director, Enrollment Strategies & Operations, University of Dayton