Customer Loyalty Insights, Strategies & Results
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The Hershey Company

The Hershey Company

“Our research with Fidelum Partners proved with sound analytics what many of us had assumed to be the truth but had a difficult time proving with hard numbers. To really do what is in the best interest of your consumers, customers and community and to care about more than simply the bottom line turns out to not only help bottom line results but makes everyone better off in the process and is essential to driving growth and long term business success.”

-Ed Martin, Director, Marketing Excellence and CSR Insights, The Hershey Company