“Repositioning a technology company in the fast-moving analytics space is an inherently difficult challenge. Before we worked with Fidelum Partners, our go-to-market strategy was based primarily on gut feel rather than analysis. We knew that to achieve our growth plans and execute on the repositioning of our technology, we needed to define precisely the markets we should serve and how we should serve them. Fidelum Partners’ research, analysis, and deep insight provided a solid foundation for creating our new vision and confirmed the direction we should take.”