Steve McMahon, Principal Consultant in Syracuse, NY. He specializes in research, strategy, and branding for food, beverage, retail, and food service clients. Steve’s career spans CMO roles at Saladworks and Aspen Dental, as well as key roles at Cinnabon, Seattle’s Best Coffee, and The Coca-Cola Company, concluding as Managing Director, Coca-Cola North America. He holds a BS in Applied Economics & Management from Cornell University and an MBA from UNC-Chapel Hill.