Steve McMahon, Principal Consultant in Syracuse, NY. He specializes in analysis, strategy and branding for food, beverage, retail and restaurant clients, with a focus on franchised, service-sector chains with multi-unit operations. Steve’s career spans CMO roles at Cinnabon, Saladworks, Aspen Dental and Great Harvest Bakery Café, as well as key roles at The Coca-Cola Company, concluding as Managing Director, Coca-Cola North America. He holds a BS in Applied Economics from Cornell University and an MBA from UNC-Chapel Hill.