To illustrate the value of warmth and competence insights, a study was conducted to assess 18 well-known politicians and celebrities in the context of the 2016 Presidential election. Interviews were completed with a demographically and politically representative sample of 1,012 US adults from September 9-17. 2016.
The study includes data on the familiarity, perceptions and willingness to vote for the following individuals:
George W. Bush
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