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US Celebrity & Politician Brand Warmth & Competence Study

US Celebrity & Politician Warmth & Competence Study

US Celebrity & Politician Warmth & Competence Study

To illustrate the value of warmth and competence insights, a study was conducted to assess 18 well-known politicians and celebrities in the context of the 2016 Presidential election. Interviews were completed with a demographically and politically representative sample of 1,012 US adults from September 9-17. 2016.

The study includes data on the familiarity, perceptions and willingness to vote for the following individuals:

Barack Obama
Bernie Sanders
Bill Cosby
Bill Gates
Charlie Sheen
Donald Trump

Ellen DeGeneres
George W. Bush
Hillary Clinton
Jessica Simpson
Joe Biden
Lebron James

Mark Zuckerberg
Ted Cruz
Tiger Woods
Tom Brady
Vladimir Putin
Warren Buffett

Please provide your name and email address below and you will receive immediate access to this full 35 page report, as well as an email with a link to the report for future reference.  Your email address will not be used for any other purpose.

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2 Comments

  1. […] came across a chart from the study in a political brand analysis by Fiske’s occasional research partner, Chris Malone of Fidelum […]



  2. […] came across a chart from the study in a political brand analysis by Fiske’s occasional research partner, Chris Malone of Fidelum […]