Tracey Ayres is a Principal Consultant based in Dallas, TX.
Tracey is an experienced strategic marketer with over 15 years of progressive experience in consumer products and foodservice industries. She has deep expertise in all facets of brand management, including innovation, brand positioning, strategy development, activation, customer sell-in and P&L management. During her career, Tracey has worked with a wide range of billion dollar brands, as well as several smaller, fast growing retail brands. In addition, she has developed foodservice product activation and innovation strategies with Sara Lee Corp, Dean Foods, PepsiCo-Frito Lay and Aramark.
Tracey earned a Bachelors of Business Administration at Baylor University and an MBA at University of Tennessee Haslam College of Business.