Robin Neifield is a Principal Consultant based in Philadelphia, PA.
Robin is a marketing, branding and digital expert having served as the CEO and co-founder of a top interactive agency for 23 years. She is an innovative marketer and impactful leader known for her analytical approach and collaborative, entrepreneurial style. In her capacity as CEO, she led a talented digital team that built distinctive and outcome-focused websites, kiosks, apps, interactive games, videos, ads, and other digital destinations and crafted strategic advertising and marketing programs in traditional and all digital channels.
Robin has been a trusted advisor to CMOs and marketing leaders across many industry verticals including pharmaceutical, retail, consumer packaged goods, restaurants, software, insurance, and home goods. They have counted on her to deliver thoughtful, innovative, and creative approaches to launch or build brands and products; create, retain, and grow customers and create lasting business value. She exercises a key ability to assess and distill environment, obstacles and opportunities to practical, actionable components that deliver measurable results.
Robin is a digital industry thought leader and a hands-on strategist with a diverse marketing background and the savvy that comes from years in the digital trenches. She has been widely published and quoted, authoring a regular column for almost 15 years on digital strategy for industry leading publications like ClickZ, the largest online resource for interactive marketers. Robin has been a frequent speaker and panelist at industry events like Search Engine Strategies, Internet.com, OMMA, Ad:Tech, and others where her insights have been sought on varied marketing topics such as digital strategy, behavioral targeting, social media marketing, content marketing, search engine and conversion optimization, localization strategies and proximity marketing, mobile and email marketing.
Robin is an alumnus of Wellesley College (BA) and the University of Chicago Booth School of Business (MBA).