profile

Craig Binkley

Managing Partner

Craig Binkley is the Managing Partner of Fidelum Partners and splits time between offices in Atlanta, GA and Los Angeles, CA.

Craig is an accomplished business leader and advisor with a track record of delivering transformational growth strategies and results to clients globally.

Prior to joining Fidelum Partners, Craig spent four years as CEO of Northstar Research Partners – a global, multi-award-winning, full service market research agency.  Northstar is trusted by a wide range of blue-chip global clients to provide insights and solutions for business, marketing and brand challenges, executing work in over sixty countries from offices in Toronto, New York and London.

Prior to taking the reins at Northstar, Craig served as EVP of Strategy for MDC Partners, an influential network of marketing and communications agencies. Craig entered the MDC Partners network in 2005 when it purchased Zyman Group, a successful global strategy consulting firm launched by renowned marketer Sergio Zyman.  Craig was a founding partner and Chief Consulting Officer at Zyman Group, working with a broad range of clients across industries, and leading a team of almost 100 strategy consultants in offices in Atlanta, Chicago, Miami, Mexico City and London.

Prior entering the professional services arena, Craig was a senior leader for seventeen years at The Coca-Cola Company.  He was Vice President of Marketing for Coca-Cola Mexico, driving profitable growth and brand portfolio strength for the company’s second-largest division.  He also drove growth as Worldwide Director of Marketing for Diet Coke & Coca-Cola Light, and the Minute Maid brand of juices and drinks. Craig has extensive international experience and Latin American depth due to his Spanish language skills developed while living in Mexico and consulting extensively throughout Latin America.

Craig graduated from Davidson College in North Carolina and completed postgraduate work at Harvard Business School’s Program for Management Development.